Our Origin
From a Family Project to a Reseller Revolution
We're the MacDonald family: Alex, Leanne, and our daughter, Madeleine.
For most of my career, I (Alex) worked as a drilling engineer, a world where every minute counts and efficiency isn't optional. That mindset eventually spilled over into how we handled life at home.
Like any young family, our garage kept filling up with perfectly good stuff: furniture that didn't fit, baby gear Madeleine outgrew, and gadgets collecting dust.
The Weekend That Changed Everything
In the summer of 2025, we started TreasureHub selling our own stuff. We built a small side project, a way to photograph, price, and sell our own inventory more efficiently. It wasn't meant to be a company; it was a weekend build to simplify our own chaos.
Shortly after, we stumbled upon Chris Koerner's podcast with Shannon Jean, which opened up a whole new world of possibility. Buying liquidation inventory and reselling it professionally wasn't just possible, it was exactly what our tool was built for. We could apply the same process we used to sell our extra stuff to building a real reselling business. We started by buying three pallets in our garage and then expanded quickly into a warehouse with over 20 pallets of inventory. Then something clicked.
One Saturday, while watching a football game, I uploaded 85 items in a single sitting using our prototype, complete with titles, prices, and images, without ever touching a spreadsheet.
By halftime, I realized: "We'll never be able to sell without this tool again."
That's when it hit us. If this solved our problem so completely, what could it do for other resellers drowning in manual work?
The Turning Point
We began sharing early demos with friends in the reselling community. Their feedback was immediate and consistent:
"This is what we've been waiting for."
TreasureHub had proven something powerful: the bottleneck in reselling wasn't finding items; it was the workflow between "listed" and "sold."
That realization inspired Selling To Sold, a dedicated platform built not just for families decluttering garages, but for professional resellers running real operations.
The Vision Behind Selling To Sold
Where TreasureHub helped us clean our own garage, Selling To Sold helps resellers clean up their process:
AI Listing Assistant
Write titles, descriptions, and set prices in seconds.
Dynamic Pricing Engine
Automate Dutch-auction style drops and relists to keep your store fresh.
Branded Storefront
Showcase your entire inventory in one professional link you can send to buyers.
Sales Analytics
Know what sells fastest, where your profits come from, and what to source next.
Buyer CRM
Build loyalty by tracking repeat customers and conversations.
We didn't want another "cross-listing app." We wanted an operating system for resellers, one that saves hours, improves pricing accuracy, and makes the business feel professional from day one.
What Drives Us
The same thing that drove us to build the first prototype: a belief that time is your most valuable asset.
We've lived the frustration of juggling listings, spreadsheets, and buyer DMs. So, every feature we add has to make reselling faster, smarter, and more predictable, not more complicated.
Our Promise
We'll keep building Selling To Sold with the same mindset that built TreasureHub:
Start simple.
Listen to real users.
Automate what wastes time.
Deliver tools you can't imagine living without.
What began as a family experiment during a football game is now evolving into a platform for resellers everywhere, built by operators who know what it means to measure every second and make it count.
Selling To Sold
Built from the garage. Made for the business you're building.
Alex, Leanne & Madeleine MacDonald